PROJECT BRIEF

Lusail Winter Wonderland's launch in Qatar leveraged AboFlah's massive regional influence through a comprehensive multi-channel campaign combining organic social promotion, official branded content, paid outdoor media, and experiential activation. AboFlah generated anticipation through Instagram stories driving awareness for the seasonal entertainment destination, while curating a dedicated giveaway Reel for Winter Wonderland's official social channels that incentivized ticket purchases and attendance through prize mechanics. The campaign extended beyond digital through paid media placements across Qatar—featuring AboFlah on billboards and advertising throughout Doha—transforming the creator into the face of the event and establishing immediate brand recognition for the new winter festival. Opening day activation brought the partnership to life through AboFlah's physical attendance and official meet-and-greet, converting digital followers into on-site visitors while delivering authentic testimonial content as he experienced the attractions firsthand. This 360-degree strategy—spanning earned social media, owned brand channels, paid outdoor advertising, and experiential marketing—demonstrated sophisticated event launch execution where creator partnerships drive awareness, credibility, and foot traffic simultaneously

SOLUTION

RESULTS