About
Not just a talent manager
VISION
Make talent management truly autonomous through tech so humans can spend more time being creative.
MISSION
Give every influential creator their own personalized, always-on and experienced talent agency powered by 8Flamez. Not just a talent manager.
We're Rewriting the Rules of Talent Management
Four years ago, we started with a simple belief: creators deserve better.
8Flamez was born from firsthand experience. When AboFlah, now firmly the Middle East's biggest content creator, co-founded our company, he brought with him stories that were all too common. Broken promises. Hidden revenues. Late payments. The talent management industry in our region was failing the very people it claimed to serve.
So we did things differently. We built AboFlah's empire with radical transparency, negotiating the largest creator deals the Middle East had ever seen. Every contract scrutinized. Every payment tracked. Every promise kept.
The Problem Was Bigger Than We Thought
As AboFlah's success grew, so did the knocks on our door. Creator after creator came to us with the same stories of mismanagement and mistrust. We wanted to help them all, but we faced a harsh reality: doing talent management right requires an army. Creative teams. Legal advisors. Accountants. Studio managers. Sales negotiators. The infrastructure needed to properly support just one creator at the highest level was massive.
How could we give every deserving creator their own world-class team without compromising on quality or transparency?
Technology Became Our Answer
We asked ourselves a question: What if we could bottle everything we've learned… every negotiation tactic, every legal insight, every business strategy, into technology that works 24/7 for creators?
With AI transforming industries worldwide, the timing was perfect. We invested thousands of hours and more dollars than we had put into anything else, into building something special: an AI-powered back-office that handles everything from contract negotiations to financial management, all with complete transparency and at a fraction of traditional costs.
More Than Just Technology
8Flamez creators get the best of both worlds. Our AI technology currently handles a creator's deal negotiations and we're already building their complete back-office: advisor, negotiator, accountant, and strategist rolled into one. But we didn't stop there. From our Dubai headquarters and expanding network of bases across the Middle East, we provide free access for our creators to the 8Flamez base; our studio/collaborative workspace where creators can focus on what they do best: creating.
The Future We're Building
While traditional talent management companies struggle to personally service their rosters, often taking high percentages while hiding real earnings, we're pioneering a different path. Every 8Flamez creator has access to expert-level support, complete financial transparency, and the lowest management rates in the region.
This isn't just about managing talent. It's about empowering creators to build sustainable businesses on their own terms. It's about making brand partnerships more efficient and trustworthy. It's about proving that when you combine cutting-edge technology with hard-earned expertise, you can transform an entire industry.
Welcome to 8Flamez. Where creators come first, transparency is non-negotiable, and the future of talent management is being written today.
What We Do
MANAGE INFLUENTIAL CREATORS
Help content creators make money with their influence.
GIVE TO CHARITY
Commit to big charity events and give back a portion of all company earnings.
BUILD USEFUL TECH
Make things that help creators make better content and get paid more.
The Founders
Audience Scale & Reach
• Over 60+ million fans across all social media channels
• 50+ million subscribers on YouTube
• 100% Middle Eastern audience concentration
• Top 5 markets: Saudi Arabia, Iraq, Egypt, Algeria, and Jordan
Record-Breaking Achievements
2021: Burj Khalifa Charity Campaign
• Raised $11 million USD for charity while living in a glass box in front of the Burj Khalifa
• Earned two Guinness World Records:
- Longest charity stream
- Most concurrent viewers on a charity stream
2024: Qatar World Cup Stadium Event
• Led the region's biggest charity football match at a World Cup stadium in Doha, Qatar
• Raised over $8 million USD
Market Position
• Headlines the most impactful creator-driven events in the Middle East
• Proven track record of large-scale event execution and audience engagement
At 25 years old, he's just getting started..
Background & Experience
• California-educated (2007), Saudi Arabia-based
• Red Bull (Sports & Events): Created world-class events including Red Bull 5 and Ras b Ras (adapted for Neymar's Winning 5)
• Early-stage startup veteran: Careem and Hunger Station (both successful exits)
• Galaxy Racer (2019-2021): Built talent division from ground up. Signed Middle East's top creators: Naji ElQaq, Hanody Awesome, Topz, AboRob, and AboFlah
Proven Results with AboFlah
• Growth: 6M to 44M YouTube subscribers (5-year partnership)
• Revenue innovation: Uncovered new monetization streams
• Major event: $11M USD charity event with UAE Government/Mohammed-Bin-Rashid Al Maktoum Global Initiatives
Background
• Dubai-raised, UBC Vancouver graduate
• 4 years banking experience at HSBC London
• Fnatic (Sales Director)
⟶ Drove industry-first partnerships: Avast (acquired by Norton), Monster Energy, BenQ
⟶ Company now valued at $100M+ USD
2x Exited Founder (2015-2022)
• Level99 Creative Agency: Gaming-focused content for Fortune 500 brands (Ubisoft, NY Mets, Vancouver Canucks, Red Bull)
⟶ Exit: Acquired by China's Wanda Group (2019), integrated into Wanda Sports NASDAQ IPO
• OG Esports: Co-founded esports organization
• Achievement: Highest earning esports organization of all time ($37M+ USD)
• Only gaming team paid to use the Red Bull logo