PROJECT BRIEF

BYD UAE, distributed by Al-Futtaim Automotive Group and NYTA, partnered with Itskhateb for a viral Instagram Reel launching the BYD Shark 6 pickup truck, with Itskhateb's comedic observation "The car is basically a compound 😂" capturing the vehicle's exceptional size and spaciousness. This humorous, self-aware approach transformed what could have been standard automotive promotion into relatable entertainment that resonated with UAE audiences

SOLUTION

RESULTS