PROJECT BRIEF

EA Sports' FC 26 launch in September 2025 featured an exclusive content house activation in London bringing together football legends David Beckham, Kaká, Eden Hazard, and James Maddison alongside global creators for the game's worldwide reveal. AboFlah documented the multi-day experience through a main channel vlog featuring a memorable 2v2 match on FC 26 where he partnered with Hazard against Kaká and Brazilian creator Tettrem, building on authentic football history from Match For Hope's inaugural event where Kaká played on Team AboFlah while Hazard represented the opposition. The gaming channel follow-up delivered dedicated 1v1 gameplay content against Kaká, providing deep-dive FC 26 demonstration for AboFlah's massive MENA gaming audience. Hassan's social amplification strategy included two separate collaboration Reels: one with the official EA FC Instagram account showcasing behind-the-scenes access and gameplay moments, and another with 433—the global football culture platform—that trended worldwide by highlighting the intersection of gaming and authentic football heritage. This multi-platform, multi-format campaign—spanning vlog storytelling, competitive gameplay, and dual Instagram collaborations—demonstrated EA Sports' sophisticated creator strategy for FC 26, recognizing that authentic access to football legends combined with trusted gaming voices generates more compelling launch narratives than traditional marketing, especially when leveraging both endemic gaming channels and mainstream football platforms amplifies reach across distinct but overlapping audiences

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