GARENA
PROJECT BRIEF
Garena's Delta Force, a new tactical shooter entering the competitive mobile gaming market, partnered with AboFlah for a high-impact launch campaign featuring giveaways for 300 winners selected through ID and email registration. The YouTube content on AboFlah's gaming channel drove immediate downloads through his custom link while incentivizing pre-registration with exclusive rewards, combining immediate play access with future prize eligibility to maximize conversion. This dual-incentive strategy recognized that mobile game launches require both viral awareness and sustained engagement, leveraging AboFlah's authentic gaming credibility to establish Delta Force as a contender in MENA's crowded shooter category. The giveaway mechanic transformed passive viewers into active participants while capturing user data for Garena's ongoing marketing, demonstrating sophisticated performance marketing disguised as creator content. AboFlah's enthusiastic call-to-action—"فالكم الفوووز" (Victory is yours)—and emphasis on pre-registration bonuses positioned Delta Force as both rewarding and immediate, proving that established gaming publishers increasingly rely on regional mega-creators to penetrate new markets, understanding that authentic endorsement from trusted voices drives more downloads than paid advertising in mobile gaming's attention-saturated landscape