PROJECT BRIEF

8Flamez, the talent management firm behind AboFlah—MENA's largest creator secured a high-six-figure stake in Kings League, Gerard Piqué's seven-a-side football venture that raised over $65 million and averaged 450,000 live viewers in its first season. The strategic investment, made without raising external capital, positions Hassan (AboFlah) as team president for Kings League MENA, leveraging his direct access to young, football-obsessed audiences across a region where 65% of populations are under 30. 8Flamez deployed a content-first, Year 1 brand-building approach before monetizing through team inventory and collaborations, targeting profitability by Year 3. The partnership, backed by Saudi Arabia's PIF through SURJ, demonstrates MENA's creator economy opportunity: established influencers provide unrivaled distribution to reach young consumers, making them essential partners for next-generation sports and entertainment ventures scaling in the region

SOLUTION

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