PROJECT BRIEF

LIV Golf's inaugural Riyadh event marked the league's strategic expansion into Saudi Arabia, partnering with AboFlah for a multi-platform campaign driving ticket sales and establishing brand awareness in the Kingdom's growing sports entertainment market. The pre-event TikTok promotion offered free tickets via code "aboflah100" , lowering barriers to attendance while tracking AboFlah's conversion impact. Post-event, a YouTube vlog on AboFlah's main channel featured a competitive golf challenge transforming professional golf into accessible entertainment for his subscribers. The content emphasized LIV Golf's historic significance as Riyadh's first-ever golf championship and debut evening tournament format, positioning the event as a cultural milestone. Real-time Instagram and Snapchat story coverage provided authentic behind-the-scenes access, demonstrating LIV Golf's experiential atmosphere to audiences unfamiliar with professional golf. This creator-led launch strategy recognized AboFlah's influence extends beyond gaming to lifestyle and premium entertainment experiences that align with Vision 2030's entertainment sector transformation

SOLUTION

RESULTS