PROJECT BRIEF

Rebal Candy, a freeze-dried confectionery brand offering uniquely crunchy flavor experiences, partnered with Itskhateb for a viral Instagram Reel collaboration that shattered performance expectations, amassing over 3.6 million views and becoming the brand's most-watched content to date. The campaign transformed a niche product category—freeze-dried candy with unconventional texture—into must-try viral content through Itskhateb's authentic storytelling and understanding of what resonates with MENA audiences. This collaboration-posted Reel demonstrated the multiplier effect of strategic creator partnerships, where brand account hosting combined with creator credibility drives exponential reach beyond either party's individual capabilities. The viral success positioned Rebal Candy as innovative and culturally relevant in the region's crowded snack market, proving that emerging food brands can achieve breakthrough awareness through single pieces of exceptional creator content rather than sustained advertising budgets. The 3.6 million views translated to immediate market presence for the brand exemplifying how performance-driven influencer partnerships deliver disproportionate returns when authentic creator chemistry meets product novelty that audiences genuinely want to share

SOLUTION

RESULTS