PROJECT BRIEF

Alawneh Exchange, Jordan's leading financial services provider with 51 branches nationwide, partnered with Itskhateb to amplify its year-long promotional campaign offering four luxury vehicles to winners making financial transactions through their exchange services. The Instagram Reel campaign leveraged Itskhateb's regional influence to generate brand awareness for the giveaway extending through year-end, targeting both existing customers and new users seeking trusted currency exchange and money transfer solutions. This creator partnership transformed a traditional financial promotion into culturally resonant content, recognizing that in MENA markets, trusted voices drive consideration for financial services more effectively than institutional advertising. By featuring the tangible reward of car giveaways alongside the ease of "any financial move," the campaign simplified complex banking messaging into accessible, shareable content that positions Alawneh Exchange as both generous and customer-focused, driving foot traffic across Jordan's branch network through social proof and aspirational incentives

SOLUTION

RESULTS