PROJECT BRIEF

AlBandar Group, Jordan's premier hospitality and confectionery conglomerate operating beloved brands including Habibah sweets, Beit Diyafat Habibah, Solidere, and Habibah Sweets Complex across strategic Amman locations in Dabouq and Tabarbour, partnered with Itskhateb for Instagram Reel content driving brand awareness. The campaign showcased AlBandar's portfolio spanning traditional Eastern and Western desserts, leveraging Itskhateb's authentic regional voice to position the group as Jordan's definitive destination for premium sweets and hospitality experiences. This creator-led approach transformed heritage brand recognition into modern social engagement, recognizing that MENA's food and hospitality sectors increasingly rely on influencer storytelling to reach younger audiences while maintaining cultural authenticity. By featuring multiple brand touchpoints across Amman's key neighborhoods, the content drove consideration across AlBandar's ecosystem, demonstrating how established family businesses leverage digital creators to modernize their appeal without compromising the traditional quality and reputation that defines their legacy in Jordan's competitive confectionery market

SOLUTION

RESULTS