PROJECT BRIEF

NetEase's Blood Strike, the mobile battle royale shooter, partnered with AboFlah for gameplay content on his gaming channel featuring his signature challenge format: "Cops and Robbers with Followers - Winner Takes $5,000." The video combined authentic Blood Strike gameplay demonstration with AboFlah's proven community engagement mechanics, incentivizing viewer participation through substantial cash prizes while showcasing the game's core features. This dual-purpose content delivered player acquisition for Blood Strike—driving downloads through AboFlah's custom link—while the $5,000 giveaway transformed game promotion into must-watch entertainment that generated engagement far beyond typical sponsored gameplay

SOLUTION

RESULTS