PROJECT BRIEF

Wargaming's World of Warships: Legends partnered with AboFlah for short-form TikTok and gaming channel content promoting a Saudi National Day 95 giveaway offering 10 PlayStation 5 or Xbox consoles. The campaign required new account registration, progression to level seven, and ID submission, with AboFlah's patriotic framing tying the naval combat game to the Kingdom's national celebration. The substantial console giveaways drove immediate downloads while clear participation instructions removed entry friction, transforming World of Warships promotion into accessible, reward-driven content during MENA's most significant national celebration period

SOLUTION

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