PROJECT BRIEF

ChillBase's One State RP, a GTA-inspired open-world mobile RPG with over 10 million downloads globally, targeted MENA expansion through performance-driven influencer marketing. The campaign partnered with AboFlah, the Middle East's biggest gaming creator with deep credibility in mobile gaming. With 500+ players per server and real-time roleplay mechanics spanning police pursuits, gang warfare, and racing competitions, the game required authentic endorsement from a creator whose gaming roots could translate complex gameplay into compelling download motivation. AboFlah's early gaming heritage and massive regional reach made him the ideal ambassador to penetrate MENA's competitive mobile gaming market, driving installs through gameplay demonstrations that showcased the open-world freedom and social dynamics that define One State RP's player experience

SOLUTION

RESULTS