PROJECT BRIEF

Tencent's PUBG Mobile partnership with AboFlah represents one of gaming's most enduring creator relationships, built during the channel's early rise to dominance. For the Rondo map launch—an 8x8 kilometer battlefield blending Hong Kong's urban skyline with traditional Asian aesthetics—Tencent orchestrated an experiential campaign that transcended typical gameplay promotion. AboFlah, accompanied by Bilal and POWR content creators, traveled to Hong Kong to capture the city's essence that inspired Rondo's escalators, neon-lit districts, and waterfront architecture. The resulting vlog brought cultural authenticity to the map reveal, showcasing real locations that influenced the game's 20 named zones including Jadena City and Rin Jiang. This creator-led storytelling transformed a technical map update into an immersive journey, leveraging AboFlah's 46.9 million subscribers to drive awareness while honoring the game that helped build his channel's foundation

SOLUTION

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