PROJECT BRIEF

Tencent's cross-promotional collaboration between Dying Light: The Beast and PUBG Mobile leveraged AboFlah's influence across both gaming franchises through strategic content integration on his gaming channel. The campaign featured organic Dying Light: The Beast gameplay with a mid-roll advertisement explaining the PUBG Mobile crossover items and unlock mechanics, educating viewers on how to earn exclusive collaboration content by playing both titles. The mid-roll placement ensured engaged viewers who had already committed to watching Dying Light content would encounter the PUBG crossover promotion, while the educational explanation of unlock processes removed friction from participation and drove immediate action

SOLUTION

RESULTS