PROJECT BRIEF

Techland's Dying Light: The Beast launch partnered with AboFlah for organic gameplay content on his dedicated gaming channel, with Tencent specifically requesting authentic, unscripted gameplay rather than heavily produced promotional material. This creative direction allowed AboFlah to showcase the open-world zombie survival game's parkour mechanics and horror elements through genuine first impressions that build credibility with audiences. Tencent's preference for organic integration demonstrated sophisticated understanding that established creators deliver more persuasive advocacy when given creative freedom, especially for horror-action titles where authentic fear reactions create more compelling viewing than rehearsed promotion

SOLUTION

RESULTS