PROJECT BRIEF

MBR Auto Services LLC, a UAE-based automotive service provider, partnered with Itskhateb for Instagram Reel content driving brand awareness in the region's competitive vehicle maintenance market. The campaign leveraged Itskhateb's authentic voice to showcase MBR's automotive expertise, transforming routine service messaging into engaging content that resonates with car owners seeking reliable, trustworthy maintenance solutions. This creator-led approach recognized that automotive service decisions in MENA are heavily influenced by peer recommendations and social proof, making influencer credibility essential for building customer confidence in a sector where quality and trust determine loyalty. By featuring MBR's capabilities through relatable storytelling rather than technical specifications, the content positioned the brand as accessible and customer-focused, addressing common pain points around transparency and service quality that plague the automotive service industry. The Instagram strategy targeted vehicle owners in the UAE's densely competitive market, demonstrating how local service businesses leverage regional creators to cut through advertising noise and establish immediate credibility with potential customers seeking dependable automotive care

SOLUTION

RESULTS