PROJECT BRIEF

Qatar welcomed over 2.6 million international visitors in the first half of 2025, driven by Visit Qatar's strategic campaigns showcasing newly developed destinations. At the heart of this success was Gewan Island's Crystal Walk—a Guinness World Record-holding air-conditioned outdoor promenade spanning 7,360 square meters with embedded crystal art installations and interactive lighting across five themed zones. The campaign featured Itskhateb highlighting the Travis Scott Utopia Tour, trending culinary destinations, and vibrant night market tours, introducing global audiences to Qatar's innovation in climate-controlled outdoor luxury. This creator-led approach transformed infrastructure into viral content, positioning Qatar as a premium destination where cutting-edge technology meets authentic cultural experiences, directly supporting the nation's Tourism Strategy 2030 objectives

SOLUTION

RESULTS